Search Results for: recession
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Reading List: Twitter Ads Click With Users
Digiday Editors 10.25.2011Can Twitter get ads right by deciding against banner ads? Plus: Google may want to make a deal with Yahoo, Netflix is scrambling and more on today’s Reading List.
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Short Takes: TV Beats Digital Again
Mike Shields 10.25.2011According to an ANA survey, close to half of marketers upped their spending on TV over the past two years. That has to be tough to swallow for digital publishers looking to reel in more brand dollars from TV.
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Facebook Fine-tunes Ad Algo
Anne Sherber 10.13.2011Two new reports show surprising growth in the social media sites’ cost-per-click rates. Quarter by quarter fluctuations are signs that Facebook, like Google, is firmly in control of its ad system.
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Digital and TV Win In A Shaky Economy
Mike Shields 10.11.2011As MagnaGlobal revises its media spending forecast for 2012 downward, TV and the Internet remain bright spots.
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The Hot Web Content Company You’ve Never Heard Of
Mike Shields 09.27.2011TechMediaNetwork lands $33 million in funding to expand upon its under-the-radar network of tech and science content sites.
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Has Advertising Dodged the Privacy Bullet?
Carla Rover 09.13.2011Talk of onerous regulation on the digital advertising world has been dying down in Washington. The sluggish economy probably guarantees the worst regulations feared won’t come to pass after all.
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Razorfish’s Kokich: End the Last-Click Conspiracy
Brian Morrissey 08.16.2011The Razorfish chairman says Google is benefiting greatly by a screwed-up attribution model. He also thinks Amazon will become a big ad player, advertising’s best days are behind it, and data will end up trumping scale in media buying.
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Is Digital Media Recession-Proof?
Mike Shields 08.10.2011Most observers predict digital media will endure a rocky economic period better than most media. Of course, most made the same sort of predictions a few years ago.
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Why Coupons.com Got $200m in Funding
Anne Sherber 08.09.2011Coupons.com CEO Steven Boal thinks that the couponing business is shifting to digital. But whether they click or clip, consumers like to save money.
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Madison Avenue is No Silicon Valley
Brian Morrissey 08.08.2011Running down the checklist of things that make Silicon Valley a success makes clear that few of the characteristics apply to the ad world. Plus: TV can seem impervious to all challenges; Foursquare’s Dennis Crowley up close; and Uniqlo’s new digital creative.
