Search Results for: semantics
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Yieldbot’s Mendez: Clicks Aren’t Going Anywhere
Brian Morrissey 09.08.2011Kill the click-through rate? Forget about it, according to the Yieldbot CEO Jonathan Mendez. He also expounds on: why social media will never measure up to search, rich media as a waste, and New York’s inability to spawn tech companies.
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Facebook’s M&A Plans
Brian Morrissey 08.24.2011Facebook has 20-odd acquisitions planned for the next year. It probably won’t have the resources yet to make a blockbuster deal, but pre-IPO buys can be important. Just ask Google about Applied Semantics. Plus: the viral earthquake, social apps’ dependence on email, and Foursquare weathering the Facebook attack.
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Google Clarifies (Sort of) Data Plans
Mike Shields 07.19.2011Google vp of product management Neal Mohan denied a report that the company is building a data exchange. He did say Google wants to become the backbone of the display business — with data playing a huge role.
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Targeting the Check In
Mike Shields 05.10.2011LocalResponse allows advertisers to target ads on Twitter to users who have just mentioned their companies in social media or have checked into their retail location.
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Semantic Targeting 101
Andy Ellenthal 04.21.2011Peer39 CEO Andy Ellenthal believes semantic targeting is the fuel behind effective RTB.
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Patent Watch: ContextWeb
Carla Rover 04.14.2011Back in 2001, an “internet contextual communication tool” was a brand new concept that eventually landed ContextWeb with $26 million in investor funds. Take a look at the patent here.
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Why Does Fred Wilson Hate Marketing?
Brian Morrissey 03.21.2011It remains fashionable in the startup world to bash marketing and advertising, even though they’re key to fueling the growth of its biggest stars.
