Search Results for: survey
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How Will Digital Media Evolve?
Deloitte and The Harrison Group 02.08.2012Share your opinions about your industry and the current state of digital content consumption, as well as your projections for the future.
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‘Tis Better to Receive than to Give on Facebook
Saya Weissman 02.07.2012Social media’s not only making us self-centered but often selfish, it turns out.
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Forrester Ranks Agencies’ Mobile Capabilities
Jack Marshall 02.02.2012Research firm judges the mobile proficiency of nine top U.S. agencies.
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Media Must Gird for Automation Fallout
Peter Horan 02.01.2012Automation is about to roll over the media industry like a tsunami, leaving plenty of destruction in its wake according to Peter Horan.
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Worth Reading: Information Doesn’t Want to Be Free
Brian Morrissey 01.31.2012Union Square Ventures’ Andy Weissman believes the “information wants to be free” slogan misses the real change in digital media.
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Yahoo Taps Offline Data for Campaign Ads
Mike Shields 01.26.2012Yahoo believes its combination of online and offline data will prove a powerful targeting combination for political advertisers. That is, as long as the politicians start spending more online.
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Tablet Market Doubled Over the Holidays
Jack Marshall 01.23.2012Sales of tablets and e-readers surged over the holidays. Almost a fifth of U.S. adults now own one, according to research by Pew.
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Digital Brand Advertising to Pass DR in 2012
Vizu Branded Content 01.12.2012Respondents to Digiday’s Vizu-sponsored State of the Industry Survey forecasts that brand advertising will be nearly 60 percent of their digital spend in 2012.
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CES Diary: Device Overload Ahoy!
Mike Shields 01.10.2012There are so many devices to distribute content on now that it’s almost too much of a good thing. Plus: Microsoft rolls out the choir, Intel tries again with ultrabooks, and your phone as remote control.
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Good Luck With Three-Screen Metrics
Mike Shields 01.06.2012It feels like digital buyers and sellers are constantly complaining about the lack of reliable three-screen measurements. And it feels like the industry’s top research companies have been promising to address this issue forever.
