Search Results for: survey
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Watch Digiday Video Upfront LA Live
Saya Weissman 04.19.2012Digiday will livestream the Digiday Video Upfront LA today beginning at 10:30 a.m PST. Watch sessions on the art of pitching, the future of the pre-roll and more.
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The Filter: Streaming Is The New Black
Josh Sternberg 04.19.2012Video everywhere is finally a reality. Plus: HuffPo’s Pulitzer and Tumblr’s move into media.
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Web Video and TV: Joined at the Hip
Adap.tv 04.19.2012Responses to Digiday’s recent “State of the Industry Survey” in online video reveal two strong trends: increased convergence with which online video and television advertising are being planned and bought and the expansion of programmatic buying.
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Smart Stats: Agency Trading Desks Aren’t Transparent
Giselle Abramovich 04.17.2012This week’s iteration of Smart Stats focuses on the growth in social networking, moms and smartphones, the mobile opportunity for newspapers and agency trading desks making the price of media less transparent.
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The Digital Holdouts
Josh Sternberg 04.17.2012Pew has a new study out saying one in five American adults are not online. More importantly, there’s a clear shift to mobile happening.
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Watch the Digiday Video Upfront Today
Brian Morrissey 04.16.2012Digiday will livestream the Digiday Video Upfront today beginning at 10:30 a.m. Watch sessions on cracking TV budgets, the future of the pre-roll and more.
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Big Blue Bets on Video
Giselle Abramovich 04.16.2012B2B marketers have a huge opportunity to reach C-level executives with online video. As always, content is king.
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What’s the Future of Online Video?
Adap.tv 04.05.2012Adap.tv and Digiday are fielding a survey what’s working (and what’s not) in the online video market. Participate for a chance to win an iPad.
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Social Media ROI Arrives
Giselle Abramovich 04.03.2012Social media has long relied on squishy metrics like engagement. AmEx is proving smart social rings cash registers.
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Paywalls, Paywalls, Paywalls
Josh Sternberg 03.29.2012This week’s roundup is all about paywalls. Washington Post discusses why it’s not ready for one, Adweek has partnered with Google for a creative one, PandoDaily has an idea for magazines.
