Search Results for: targeting
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Publishers Need To Go On Audience Offensive
Brad Herman 02.07.2012Brad Herman of Videology says that Web publishers need to get more sophisticated about selling audiences on their own sites, just a advertisers have gotten more sophisticated about buying them.
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Programmatic Buying is Coming to Video
Mike Shehan 02.02.2012Some say the dynamics of video mean that it won’t follow display advertising down the programmatic buying route. SpotXchange’s Mike Shehan thinks they’re mistaken.
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Device Fingerprinting Finally Arrives
Jack Marshall 02.02.2012Device fingerprinting for online ad purposes has been talked about for years, but vendors say they’re now fully deployed with multiple clients.
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VivaKi’s Hecht: Many Intermediaries Won’t Last
Brian Morrissey 02.01.2012VivaKi Nerve Center head Curt Hecht believe technology is linking together buyers and sellers closer than ever. That’s bad news if you’re a go-between.
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Publishers Should Embrace Small Ball
Brian White 01.27.2012It’s important for publishers to look for ways to build their ad businesses without necessarily carving out new space for ads.
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Yahoo Taps Offline Data for Campaign Ads
Mike Shields 01.26.2012Yahoo believes its combination of online and offline data will prove a powerful targeting combination for political advertisers. That is, as long as the politicians start spending more online.
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RTB Reality Check
George Odysseos 01.26.2012Tribal Fusion’s George Odysseos says that real-time bidding proponents gloss over the fact that it doesn’t always benefit advertisers and publishers.
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Video DSPs Take Hold
Mike Shields 01.25.2012TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?
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Ad-Verification Race Heats Up
Mike Shields 01.24.2012AdSafe would appear to be the third player in the ad verification arena. But CEO Scott Knoll professes not to be concerned.
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Ad Industry Wants to Rebrand Behavioral Advertising
Brian Morrissey 01.20.2012The ad industry has a new campaign out that wants to recast how people think of targeted advertising, which it’s now presenting as “interest-based” rather than “behavioral.”
