Search Results for: targeting
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Digital Marketing’s True Believer
Giselle Abramovich 05.04.2012Learn why Adobe allocates 74 percent of its total marketing budget to digital and which channels it relies on most.
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The Filter: Hope for Newspapers?
Josh Sternberg 05.03.2012This week’s Filter highlight’s a good week for newspapers, a bad week for Time Inc., and a great day for Facebook.
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Marketers Can’t Ignore Hispanic Growth
David Iudica 05.02.2012Yahoo’s David Iudica talks about the opportunities in marketing to U.S. Hispanics and ways of doing so in a more meaningful way.
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Publishers: Facebook is Your New Ad Role Model
Brian White 05.01.2012In Facebook’s success lies clues of the direction publishers need to go in order to thrive in digital media, according to Vibrant’s Brian White.
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Publishers Need to Rethink Digital Distribution Strategies
Mario Diez 05.01.2012Even in digital publishers need to control distribution channels, according to QuadrantOne’s Mario Diez.
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Perry Ellis Reboots E-Commerce Sites
Giselle Abramovich 05.01.2012Michelle Magallon, VP of digital commerce for Perry Ellis International, talks about the company’s move towards being a true omni-channel retailer.
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Apple Tracking Move Hits Mobile Ad Sellers
Giselle Abramovich 04.27.2012Apple’s move against UDID is being felt in the mobile ad world.
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Feedback Loop: Big Data, ESPN Across Platforms and P&G’s Digital
Yaron Galai 04.27.2012Yaron Galai of Outbrain thinks publishers should lean on data more, ESPN is a model for a cross-platform approach and display advertising stinks.
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The Death of the Banner Revisited
Brian Morrissey 04.26.2012James Gross, a cofounder of content-curation tool Percolate sees the eventual demise of the display ad — or at very least its radical transformation.
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Mobile Still Seeking Its Spot in Marketing Groups
Josh Herman 04.25.2012Mobile marketing can mean many things to different parts of companies. That’s holding it back from becoming a bigger part of brand strategies, according to Acxiom’s Josh Herman.
