• Macy’s Crows of Web Video Hit

    Macy’s says its original Web series, the teen-aimed drama Wendy, has scored 5.7 million views. But the company won’t say how many people overall actually watched the show. And neither can any of the major third-party researchers.


  • Macy’s Ambitious Web Video Bet

    Macy’s and Alloy Entertainment will launch “Wendy,” a scripted Web drama with real actors and a story inspired by Peter Pan. Macy’s and Alloy are aiming high with “Wendy” — using TV to promote the show, which they hope will eventually lead to a feature film.