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The Privacy Icon Isn’t an On/Off Switch

Colin OMalley 09.28.2011

One of the biggest misunderstandings about the ubiquitous privacy icon is that it’s an off switch for behavioral tracking. That’s wrong, according to Colin O’Malley, Evidon’s chief of strategy, who believes that understanding the true nature of privacy is the first step to resolving the consumer-data controversies.

The Case for Behavioral Metrics

Sebastian Fernandez 08.23.2011

According to Sebastian Fernandez, Yahoo’s senior manager of corporate insights, behavioral metrics should be a part of every marketer’s analytics strategy.

The Signal: Steve Jobs Misspoke?

Digiday Editors 04.27.2011

People must really think the Apple leader is flawless. Amazon is pointing out he once used the plural of “app store” to defend itself from Apple’s copyright claims. Plus: Motorola’s tablet sales are in the dumps, Nielsen’s new mobile stats and more.

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