Search Results for: translation
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Brands Want Content Curator Jobs
Josh Sternberg 01.25.2012Brands want to be publishers, only they often don’t have the chops. Many are leaning more on curation as a content play. Will it fly?
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Why the Government is Reading Tweets
Saya Weissman 11.07.2011The CIA monitors social media activity for intelligence and gauging international attitudes towards the U.S. Plus: Bieber fever continues, and memes on Facebook. This and more in The Feed.
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Why WPP Banks on Fabric for Data Automation
Carla Rover 11.02.2011WPP is betting on a platform play, Fabric, which is meant to standardize the use of data in marketing for WPP clients. The risk is if it doesn’t automate the process for clients, Google certainly will.
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Should Time Spent Equal Budget Spent?
Brian Morrissey 10.25.2011There persists this notion that as consumer time spent with digital media increases brand budgets will follow. That hasn’t been the case to date — and it might not be in the future, according to the latest article in Digiday’s “Solving the Web’s Brand Challenge” series.
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BuzzFeed’s Scott Lamb on the Art of Viral Hits
Saya Weissman 10.06.2011BuzzFeed’s managing editor Scott Lamb is on the hunt for the next viral hit. He spoke to Digiday about what it’s like curating viral trends, why cats will never die as an Internet trend, and social sharing as the future metric of Web success.
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Can M&A Solve Ad Tech Fragmentation?
Brian Morrissey 09.26.2011Recent merger activity, including Mediabank combining with Donovan, points to an ad tech system that’s dangerously fragmented and in need of rationalization, both with fewer companies and more cooperation.
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Ad Tech Needs to Learn Plain English
Carla Rover 08.17.2011The ad-tech space is advancing the practice of advertising by leaps and bounds, according to MediaMath CEO Joe Zawadzki, but many players still struggle to explain what they do.
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Digital-Age Punctuation
Saya Weissman 07.13.2011The way we all communicate now, via text and email, has changed what is acceptable when it comes to grammar and the English Language. Sigh.
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Inside EU Cookie Laws
Carla Rover 05.25.2011Big American brands and digital agencies could be at a big disadvantage when European laws restricting digital data collection go into effect.
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HypeBusters: QR Codes Are Hopeless
Jack Benoff 03.23.2011Marketers are in love with the magical appeal of QR codes. The only problem is regular people aren’t and probably never will be.
