Search Results for: translation
-
Ad Tech Needs to Learn Plain English
Carla Rover 08.17.2011The ad-tech space is advancing the practice of advertising by leaps and bounds, according to MediaMath CEO Joe Zawadzki, but many players still struggle to explain what they do.
-
Digital-Age Punctuation
Saya Weissman 07.13.2011The way we all communicate now, via text and email, has changed what is acceptable when it comes to grammar and the English Language. Sigh.
-
Inside EU Cookie Laws
Carla Rover 05.25.2011Big American brands and digital agencies could be at a big disadvantage when European laws restricting digital data collection go into effect.
-
HypeBusters: QR Codes Are Hopeless
Jack Benoff 03.23.2011Marketers are in love with the magical appeal of QR codes. The only problem is regular people aren’t and probably never will be.
-
Explaining Audience Segmentation
Carla Rover 03.17.2011A quick primer on how to relate audience segmentation to people not well-versed in the data world.
-
Mobile Marketing: Still Hit and Miss
Danny King 02.24.2011Just a year into the iPad era, mobile advancements keep racing ahead — if only the media and advertising worlds were able to keep pace.
-
The Problem with Platforms
Brian Morrissey 02.21.2011There was a rude awakening last week for some in the new digital world. When it comes to platforms, there are owners and there are renters. The lesson in both cases: beware of building on borrowed ground.
