Search Results for: turn
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The Atlantic Media’s Digital Transformation
Josh Sternberg 05.11.2012The 155-year-old publisher gets half its revenue from digital. Now it wants to prove it can build a new global digital publishing brand from scratch.
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Feedback Loop: Doubting CBS on Social TV
Ben Kunz 05.11.2012Mediassociates’ Ben Kunz on why CBS is cruising for a bruising in social TV. Plus: the guilty pleasure of Confessions.
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Publishers Get on Responsive Design Bandwagon
Jack Marshall 05.10.2012Major publishers are turning their backs on apps and instead investing in websites that automatically adapt to a range of different devices.
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Why CMO Tenure is so Short
Giselle Abramovich 05.10.2012The short tenure of CMOs is blamed for all manner of digital media ills. Execs from Visa, Nissan, Ogilvy and Buzzfeed give their thoughts on the cause and effect.
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CBS Goes Solo in Social TV
Josh Sternberg 05.09.2012The network is betting on its social-TV destination in order to own the social conversation around its programming.
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Do Agencies Need Chief Digital Officers?
Brian Morrissey 05.09.2012Mike Parker, newly minted chief digital and innovation officer at McCann, talks about why agencies still need the role and the challenges of innovation in an age of procurement.
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Solving Digital Media’s Complexity Issues
Karl Lendenmann 05.09.2012A PulsePoint survey revealed just how challenging the digital media landscape is for agencies, brands and publishers. Here’s how respondents think it can improve.
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Ad Account Guy Gets Man Lessons
Saya Weissman 05.09.2012By day Logan Cummins works as an account director at Band Digital, but on the side he is working on his manliness with his side project My Mansformation.
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Why CMOs Need to Experiment
Giselle Abramovich 05.08.2012Thirty-year marketing veteran and former Samsung CMO Steven Cook talks about social media being about more than just ROI and says that brands that don’t see it that way are missing the point.
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Agencies Ditch Blogs
Jack Marshall 05.07.2012Agencies, along with consumer-focused companies, are directing their efforts to social media over blogging.
