Search Results for: zynga
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USA Today Joins Facebook Open Graph Parade
Mike Shields 01.20.2012USA Today is the latest big name publisher looking to unlock the sharing power of Facebook’s Open Graph. It also views Facebook as a brand new monetization channel.
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CES Diary: 3D Hype Starts to Fade
Mike Shields 01.12.2012At day two of the Consumer Electronics Show, 3D TV gets a reality check, gestures are the new remote, and innovation is missing.
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Facebook’s Media Econ 101
Digiday Editors 12.23.2011In Reading List, Facebook teaches 800 million people how advertising keeps stuff free. Plus: Don’t count Nintendo out or buy the hype on some ad stocks.
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Facebook’s Adwords Move
Digiday Editors 12.21.2011Facebook will be including sponsored stories into your News Feed. Plus: NBC to stream the Superbowl live on the Web, and Kindle Fire ad impressions are growing quickly. This and more on today’s Reading List.
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Reading List: A Post-Banner Era?
Digiday Editors 11.29.2011Union Square Ventures’ Andrew Weissman says we are entering a post-banner era. Plus: Forget about cord-cutting, what about the cord-nevers? Plus Twitter makes itself activist-friendly. This and more on today’s Reading List.
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Reading List: Facebook and Twitter to Save Web Ads
Digiday Editors 11.22.2011Facebook and Twitter are trying to save Web ads, big data is hot and VC funding not as bubbly as it seems. These stories and more on today’s Reading List.
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Why CPM Should Die
Mike Barbeau 11.21.2011The cornerstone metric for how online ads are bought is leading the industry astray, argues Socialvibe’s Mike Barbeau. Instead, the industry needs to embrace true measures of engagement.
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Publishers Wary of Facebook Editions
Mike Shields 11.21.2011Facebook declared a new era a few months ago during its f8 conference, an era in which users would turn to social media to “Read, Watch, and Listen.” So far, most big publishers are waiting and seeing, fearful of Facebook becoming too powerful, or worse — just like AOL.
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Publishers, Not Advertisers, Should Fear SOPA
Jack Marshall 11.18.2011The Internet industry is abuzz with concern about the potential impact of the Stop Online Piracy Act currently being evaluated by congress, but publishers have much more to worry about than ad providers and marketers.
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Reading List: Facebook Faces the FTC
Digiday Editors 11.14.2011Facebook is looking at 20 years of privacy audits from the FTC. Plus: Zynga is no longer Silicon Valley’s darling and Apple faces decisions about what to do with iAds. This and more in today’s Reading List.
