Search Results for: zynga
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Facebook’s Adwords Move
Digiday Editors 12.21.2011Facebook will be including sponsored stories into your News Feed. Plus: NBC to stream the Superbowl live on the Web, and Kindle Fire ad impressions are growing quickly. This and more on today’s Reading List.
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Reading List: A Post-Banner Era?
Digiday Editors 11.29.2011Union Square Ventures’ Andrew Weissman says we are entering a post-banner era. Plus: Forget about cord-cutting, what about the cord-nevers? Plus Twitter makes itself activist-friendly. This and more on today’s Reading List.
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Reading List: Facebook and Twitter to Save Web Ads
Digiday Editors 11.22.2011Facebook and Twitter are trying to save Web ads, big data is hot and VC funding not as bubbly as it seems. These stories and more on today’s Reading List.
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Why CPM Should Die
Mike Barbeau 11.21.2011The cornerstone metric for how online ads are bought is leading the industry astray, argues Socialvibe’s Mike Barbeau. Instead, the industry needs to embrace true measures of engagement.
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Publishers Wary of Facebook Editions
Mike Shields 11.21.2011Facebook declared a new era a few months ago during its f8 conference, an era in which users would turn to social media to “Read, Watch, and Listen.” So far, most big publishers are waiting and seeing, fearful of Facebook becoming too powerful, or worse — just like AOL.
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Publishers, Not Advertisers, Should Fear SOPA
Jack Marshall 11.18.2011The Internet industry is abuzz with concern about the potential impact of the Stop Online Piracy Act currently being evaluated by congress, but publishers have much more to worry about than ad providers and marketers.
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Reading List: Facebook Faces the FTC
Digiday Editors 11.14.2011Facebook is looking at 20 years of privacy audits from the FTC. Plus: Zynga is no longer Silicon Valley’s darling and Apple faces decisions about what to do with iAds. This and more in today’s Reading List.
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Reading List: Ziff Davis Thinks Print is Dead
Digiday Editors 10.27.2011Is Ziff Davis prematurely pulling the plug on its print publications? Plus: Zynga is doing so badly after all, and MySpace’s mess up. This and more on today’s Reading List.
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Reading List: Brands Aren’t Startup Banks
Digiday Editors 10.26.2011Brands want to get more out of their relationships with startups. Plus: Fox has brought on Paramount’s David Wertheimer to be its first president of digital. This and more on today’s Reading List.
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Reading List: Twitter Ads Click With Users
Digiday Editors 10.25.2011Can Twitter get ads right by deciding against banner ads? Plus: Google may want to make a deal with Yahoo, Netflix is scrambling and more on today’s Reading List.
