Digiday Editor-in-Chief Brian Morrissey talks to Specific Media’s Colin Petrie-Norris about what digital media can do to lure bigger brand budgets.
Industry leaders like Buzzfeed’s Jon Steinberg, Business Insider’s Julie Hansen and Forbes’ Meredith Levien answer the question of content versus utility for brands.
Today’s cartoon depicts the stages of Ad Week–from enthusiasm to burnout.
Experimentation and risk-taking are now musts for marketers looking to move ahead, according to the former Procter & Gamble CMO.
Social platforms are giving up on unique metrics in favor of the tried and true.
Goodby’s Alison Kent-Smith, BBDO’s Simon Bond and Gannett’s David Payne weigh in on how the ad world can attract and keep its best and brightest.
Industry vet and Ogilvy chairman emeritus Shelly Lazarus thinks agencies aren’t going anywhere, advertising is a rough business and the key to keeping talent is challenging people.
Industry bigwigs, including L’Oreal’s Marc Speichert, Ogilvy’s Shelly Lazarus, The Economist’s Nick Blunden and Magna’s Tim Spengler, weigh in on where mobile’s going.
The ad world’s top creatives live in fear of losing inspiration to come up with big ideas.
Here’s a checklist of what you will need to get through Advertising Week unscathed.
Adobe’s Ann Lewnes sees formerly separate worlds on a collision course.
Coke has created a campaign to bridge the political and social divide between India and Pakistan.
Content marketing is getting more complicated, but that won’t stop it from growing, argues Contently’s Sam Slaughter.
Innovation at large companies is hard but powerful when all the right components come together.
Volvo helped create a cool farewell video from former electronic band.
Being a real-time brand inevitably means making mistakes. The most innovative marketers handle them with aplomb.
Converting Tumblr’s audience into ad revenue is no easy feat for Yahoo.