Digiday @ Advertising Week
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Can Digital Do More For Brands?
Digiday 10.05.2012Digiday Editor-in-Chief Brian Morrissey talks to Specific Media’s Colin Petrie-Norris about what digital media can do to lure bigger brand budgets.
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Should Brands Focus on Content or Utility?
Digiday Editors 10.05.2012Industry leaders like Buzzfeed’s Jon Steinberg, Business Insider’s Julie Hansen and Forbes’ Meredith Levien answer the question of content versus utility for brands.
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The 3 Stages of Ad Week
Saya Weissman 10.04.2012Today’s cartoon depicts the stages of Ad Week–from enthusiasm to burnout.
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Jim Stengel’s Advice to Marketers
Giselle Abramovich 10.04.2012Experimentation and risk-taking are now musts for marketers looking to move ahead, according to the former Procter & Gamble CMO.
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Twitter Tries to Talk Brand Better
Jack Marshall 10.03.2012Social platforms are giving up on unique metrics in favor of the tried and true.
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Can Agencies Solve The Talent Problem?
Digiday Editors 10.03.2012Goodby’s Alison Kent-Smith, BBDO’s Simon Bond and Gannett’s David Payne weigh in on how the ad world can attract and keep its best and brightest.
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Shelly Lazarus: Being a Woman Helped
Saya Weissman 10.03.2012Industry vet and Ogilvy chairman emeritus Shelly Lazarus thinks agencies aren’t going anywhere, advertising is a rough business and the key to keeping talent is challenging people.
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The Mobile Challenge
Digiday Editors 10.02.2012Industry bigwigs, including L’Oreal’s Marc Speichert, Ogilvy’s Shelly Lazarus, The Economist’s Nick Blunden and Magna’s Tim Spengler, weigh in on where mobile’s going.
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Advertising Creatives’ Greatest Fear
Erika Schnitzer 10.02.2012The ad world’s top creatives live in fear of losing inspiration to come up with big ideas.
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Advertising Week Survival Kit
Saya Weissman 10.02.2012Here’s a checklist of what you will need to get through Advertising Week unscathed.
