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Digiday @ CES

  • snooks

    Most Random Celebrities at CES

    Kristin Kovacich 01.11.2013

    Tech nerds and agency people aren’t the only ones at CES. Check out the ragtag celebrity team in attendance.


  • fixed saturation

    Why Brands Shouldn’t Go Overboard on Data

    Jack Marshall 01.10.2013

    Without insights device data is worthless, major brand CMOs warn.


  • cesslot

    Agencies Aren’t at CES for Tech

    Jack Marshall 01.10.2013

    CES is supposedly about new technology, but for agencies it’s more about meetings and wooing clients.


  • asmarttv

    5 Hot CES Trends

    Jack Marshall 01.10.2013

    Apps are coming to cars, avoiding cable is getting easier and screens are a lot more flexible.


  • ces

    The CES Survival Guide for Agencies

    Jack Marshall 01.09.2013

    Avoid the convention center, stay hydrated and never, ever say no to a party invite.


  • agenda

    5 Must-Attend Events at CES

    Saya Weissman 01.08.2013

    We’ve asked around to get you a list of the must-attend events this week at CES.


  • vegas

    The Secret Life of Agency Execs at CES

    Saya Weissman 01.07.2013

    Agencies invaded what was once a geek mecca, but they’re less likely to join the masses on the showroom floor and more apt to schmooze clients, get VIP previews and party.


BRANDS
54

Twitter

Will Twitter Force Brands to Get Brief?

Brian Morrissey 05.23.2013

Twitter’s rolling out ad-supported video clips, putting pressure on advertisers and agencies to push out shorter spots.


BRANDS
337

targetlab

Why Target Set Up Shop in Silicon Valley

Giselle Abramovich 05.23.2013

Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.


PUBLISHERS
50

social-web-

How Publishers Organize for Social Era

Josh Sternberg 05.23.2013

While social rarely provides direct revenue, publishers see social media teams as vitally important.


PLATFORMS
82

social marketer gif

24 Signs You Are Definitely a Social Media Guru

Saya Weissman 05.23.2013

Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory.


BRANDS
39

vine brand microsoft

Brands That Use Vine Right

Giselle Abramovich 05.23.2013

Vine’s six-second limitation isn’t holding brands back from adopting the platform.


PLATFORMS
28

broken cookie

Why Cookies Don’t Matter

Adam Cole 05.23.2013

Tracking isn’t the be-all and end-all, writes Adam Cole. Digital needs to take its cues from TV.


AGENCIES
22

question mark

Y&R Asks People to Share What #Advertisingis

Saya Weissman 05.23.2013

Y&R is celebrating its 90th birthday with a fun hashtag campaign that is yielding some entertaining results about how people feel about advertising.




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