Improving Web Video
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The Publisher Forecast for Online Video
Josh Sternberg 07.24.2012The Atlantic, MIT Technology Review, The New York Times and Federated Media talk about what their online video strategies will look like in the next 12 months.
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The NYT’s & WSJ’s Push To Online Video
Josh Sternberg 07.19.2012Two of the leading newspapers have made strides with online video, each approaching it from different angles. One has been narrative-based, the other, live streaming.
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5 Brand Videos That Don’t Suck
Saya Weissman 07.17.2012Not that many brands get Web video, but a few do. Check out our picks for five branded Web videos that don’t suck, and other brands, take some notes.
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The Pros and Cons of an Online Video GRP
Jack Marshall 07.12.2012The online video industry is split between those advocating it adopt TV-like measurement and those who advocate it go its own way.
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4 Hurdles for Web Video
Giselle Abramovich 07.10.2012Legalities, mobile, metrics and quality of inventory are the biggest challenges in online video advertising.
