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The CMO of the Future

  • oldtv

    How Not To Be J.C. Penney

    Digiday Content Studio 03.01.2013

    Last year, JC Penny bet the house on traditional TV ads and lost. Is this an indication that digital marketers should be in charge? Presented by [x+1].


  • shivsingh

    Shiv Singh: The Well-Rounded Marketer

    Saya Weissman 02.25.2013

    The PepsiCo digital exec combines left- and right-brain thinking to drive the brand ahead in digital media.


  • agate

    Linda Boff: The Curious Collector

    Giselle Abramovich 02.18.2013

    GE’s Linda Boff isn’t afraid of experimenting. She gets that having a first-mover mentality and smart experimentation strategy is important.


  • Erich-Marx

    The Social Media Rockstar

    Giselle Abramovich 02.11.2013

    Nissan’s Erich Marx is a different kind of brand social expert: he’s got serious marketing chops.


  • CMO of the Future

    What The CMO of The Future Looks Like

    Giselle Abramovich 02.05.2013

    The CMO needs to balance vision with details; managing with doing; and long-term planning with immediate flexibility.


PUBLISHERS
15

easybuttons

The Price of Original Content

Brian Morrissey 05.17.2013

When the name of the game in publishing is volume, shortcuts are the norm.


PUBLISHERS
1101

Hillary Duff

30 Signs You’ve Been in Ad Sales Too Long

Brian Morrissey 05.17.2013

You think it’s totally normal to cater lunch for 20 24-year-olds who don’t really care about you and 29 other signs to look out for.


PLATFORMS
129

Reddit Pitch

Reddit’s Pitch to Advertisers

Brian Morrissey 05.17.2013

The social news site makes its case to advertisers that it’s a great place for marketing.


BRANDS
58

Broom and Dustpan

Buyers Need to Help Clean Up Ad Tech

Walter Knapp 05.17.2013

Ad tech is rife with shady practices. It’s the ad buyers that can make a real difference. argues Federated Media’s Walter Knapp.


AGENCIES
50

innovation

What Are the Biggest Innovations Right Now in Digital Media?

Haniya Rae 05.17.2013

Razorfish’s Ray Valez, Havas’ John Winsor, Mail Online’s Sean O’Neal and Nissan’s Erich Marx on mobile, social and the Internet of things.


PUBLISHERS
141

Google Glass

Why Hearst Wants in on Google Glass

Josh Sternberg 05.17.2013

Elle is among the first publishers to build for the new wearable computer.


BRANDS
77

Video-Money

Youtube Bets Videos Can Sell

Giselle Abramovich 05.17.2013

The video giant has a new tool that lets marketers sell products featured in their videos.




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