Last year, JC Penny bet the house on traditional TV ads and lost. Is this an indication that digital marketers should be in charge? Presented by [x+1].
The PepsiCo digital exec combines left- and right-brain thinking to drive the brand ahead in digital media.
GE’s Linda Boff isn’t afraid of experimenting. She gets that having a first-mover mentality and smart experimentation strategy is important.
Nissan’s Erich Marx is a different kind of brand social expert: he’s got serious marketing chops.
The CMO needs to balance vision with details; managing with doing; and long-term planning with immediate flexibility.
Hanes tries its hand at “destruction video” trend with its new Web video series “Soften the Blow.”
Angela Courtin of Aegis, Roger Wood of the Art+Data Institute and Pandora’s Heidi Browning give their quick takes.
Introducing new ad products to clients and internal bosses is a major struggle for publisher project leads.
A Digiday-MailOnline study finds most brands plan to increase content marketing budgets in the next year.
History is against Yahoo if it believes buying Tumblr will give it relevance with a younger demographic.
Some of the best creative continues to come from agencies outside of North America.
The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.