The CMO of the Future
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How Not To Be J.C. Penney
Digiday Content Studio 03.01.2013Last year, JC Penny bet the house on traditional TV ads and lost. Is this an indication that digital marketers should be in charge? Presented by [x+1].
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Shiv Singh: The Well-Rounded Marketer
Saya Weissman 02.25.2013The PepsiCo digital exec combines left- and right-brain thinking to drive the brand ahead in digital media.
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Linda Boff: The Curious Collector
Giselle Abramovich 02.18.2013GE’s Linda Boff isn’t afraid of experimenting. She gets that having a first-mover mentality and smart experimentation strategy is important.
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The Social Media Rockstar
Giselle Abramovich 02.11.2013Nissan’s Erich Marx is a different kind of brand social expert: he’s got serious marketing chops.
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What The CMO of The Future Looks Like
Giselle Abramovich 02.05.2013The CMO needs to balance vision with details; managing with doing; and long-term planning with immediate flexibility.
