A former agency exec sees innovation at agencies mostly remaining around client service.
Making $500,000 a year as a digital hotshot at a big traditional agency isn’t worth it.
Colleen DeCourcy, CEO of Socialistic and agency veteran, explains her account of being a female in the agency business.
An early-stage investor on the problems of rockstar startup CEOs, unrealistic expectations of startup life, and outsized Silicon Valley egos.
A longtime female ad exec reflects on why the industry struggles with gender diversity and the real, complex issues avoided when it does talk about it.
Agencies devalue their work from the start of the pitch process, according to this exec, while clients and search consultants often play games to get what they want.
An up-and-coming big-agency creative shares his frustrations with killed ideas, unimaginative clients and feckless account people.
The exec discusses the hard part of competing with large agencies, especially those owned by holding companies.
A mobile marketing vendor talks about agencies and brands that don’t really get mobile.
A lead-gen specialist shines light on some of the shady practices going on in affiliate marketing.
Adobe’s Ann Lewnes sees formerly separate worlds on a collision course.
Coke has created a campaign to bridge the political and social divide between India and Pakistan.
Content marketing is getting more complicated, but that won’t stop it from growing, argues Contently’s Sam Slaughter.
Innovation at large companies is hard but powerful when all the right components come together.
Volvo helped create a cool farewell video from former electronic band.
Being a real-time brand inevitably means making mistakes. The most innovative marketers handle them with aplomb.
Converting Tumblr’s audience into ad revenue is no easy feat for Yahoo.