The Future of Automation
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Forbes Isn’t Scared of the Age of Machines
Josh Sternberg 01.31.2013Once a leader against the evils of commoditization, Forbes is now leading the way in figuring out how top publishers can figure out programmatic.
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What Publishers Really Think of Ad Tech Vendors
Josh Sternberg 01.24.2013The publisher-ad tech vendor relationship is one wrought with complexity. Digiday spoke with several publishers about their true feelings toward these vendors.
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Publishers Confront Programmatic Challenges
Josh Sternberg 01.10.2013Execs from Forbes, The Economist and Wired on the need for control, fears of a “CPM cliff” and creeping out readers.
