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The Millennial Challenge

  • statistics

    Starting Out: Group M’s Rob Norman

    Jack Marshall 01.21.2013

    The agency veteran describes his early days in the ad business and offers advice to those just starting out.


  • user

    The Millennial User Manual

    Saya Weissman 01.14.2013

    Agency millennials explain how to manage them to get the best results.


  • millennials

    The Millennial View of Agencies

    Brian Morrissey 01.04.2013

    Advertising’s newest crop of workers sound off on their adjustment to life inside agencies and whether they’ll stick with advertising as a career.


  • failure

    WTF Millennials: Managing Agencies’ Newest Generation

    Brian Morrissey 01.03.2013

    War stories from agency execs on how to manage the ad world’s newest ranks of talent.


BRANDS
163

TV lights

Behind Twitter’s Savvy Embrace of TV

Brian Morrissey 05.24.2013

The social platform has become a favorite of agencies and media companies by catering to their needs.


PUBLISHERS
68

jumbledletters

Native Ad Terminology is a Mess

Jack Marshall 05.24.2013

If native advertising is the future of digital media, the industry should at least agree what it means.


BRANDS
33

nutella

Nutella Joins Brand Social Screwup Lineup

Giselle Abramovich 05.24.2013

The Ferraro spread is the latest brand to show that being heavy-handed with fans these days is a recipe for disaster.


BRANDS
106

Twitter

Will Twitter Force Brands to Get Brief?

Brian Morrissey 05.23.2013

Twitter’s rolling out ad-supported video clips, putting pressure on advertisers and agencies to push out shorter spots.


BRANDS
91

targetlab

Why Target Set Up Shop in Silicon Valley

Giselle Abramovich 05.23.2013

Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.


PUBLISHERS
225

social-web-

How Publishers Organize for Social Era

Josh Sternberg 05.23.2013

While social rarely provides direct revenue, publishers see social media teams as vitally important.


PLATFORMS
197

social marketer gif

24 Signs You Are Definitely a Social Media Guru

Saya Weissman 05.23.2013

Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory.




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