The Modern Brand
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Can A Brand Survive Without Programmatic Buying?
Digiday 10.12.2012Digiday Editor-in-Chief Brian Morrissey talks to Rocket Fuel CEO George John about programmatic buying, social media and more.
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Why Social ROI Vexes Brands
Giselle Abramovich 09.19.2012Volvo, H&R Block, Campbell Soup and Nissan answer the golden question.
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Inside AARP’s Social Media Strategy
Giselle Abramovich 09.11.2012AARP is finding that Facebook is a great fan acquisition tool, Twitter is all about content discovery, and video is the best-performing type of content in social media.
