The Modern Publisher: Native Ads
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What’s More Important: Native Ads or Programmatic Buying?
Josh Sternberg 11.05.2012Publishing execs from Reuters, Technology Review, The Weather Company and others weigh in.
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Inside Gawker’s Brand Content Studio
Josh Sternberg 10.29.2012Publishers are starting to build out a creative services team to help brands develop custom content. This is what Studio@Gawker does.
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Is Native Advertising Really New?
Gustav von Sydow 10.22.2012The industry needs to stop equating native ads to a format that’s only technically the same as the normal user experience, argues Burt’s Gustav Von Sydow.
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Can ‘Native’ Ads Scale?
Josh Sternberg 10.15.2012Native ads are the Golden Goose for some outlets but still face significant scaling limitations.
