The Modern Publisher
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Why Tech Is Vital For Modern Media
Josh Sternberg 07.01.2012The definition of a media company has drastically changed in the last several years. Media companies are now tech companies, and those not able to systemically embrace it will disappear.
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The Publisher Guide to Social Success
Josh Sternberg 06.25.2012Digiday spoke with several top publishing outlets about their best practices for social media success.
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Why Publishers Should Aid Brand Content
Josh Sternberg 06.25.2012Gawker doesn’t see much of a future in banner ads. Director of content Ray Wert discusses the bet Gawker is making that it can provide publishing services to advertisers.
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The Modern Publisher’s Data Challenge
Brian Morrissey 06.15.2012QuadrantOne’s Mario Diez discusses why publishers need a data strategy that informs both their programmatic and direct sales strategy.
