Social Media Marketing’s Biggest Myths

Agency execs weigh in on the biggest misconceptions that persist in the age of Facebook and Twitter.

Interview with Reggie Bradford, Founder and CEO, Vitrue

Twitter and Facebook Need Better Analytics

Measuring ROI on social efforts continues to be a muddy area, and with new social platforms and their associated ad products cropping up all of the time, the issue of social ROI is only going to get muddier.

Metrics in the Social Media Era

Brand managers from Nissan, Campbell’s and Sears weigh in on the thorny issue of how to track returns for social media efforts.

Agencies in the Social Era

Digiday asked top execs from Digitas, AKQA, Deep Focus and R/GA to share their thoughts on how social media has changed how their agencies operate.

The Transition to a Social-Based Web

The Internet is always evolving and we are now firmly in the social Web.

Are Agency Roles in Social Changing?

Social media is evolving, and the opportunity for agencies around it is, too.

Building a Brand in the Social Media Era

Social media is changing the way brands operate in areas like product development, customer service, public relations and, of course, digital marketing.