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Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
April 23, 2024 • 5 min read
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.
The Guardian US is starting its pursuit of political ad dollars
April 22, 2024 • 4 min read
The Guardian US is entering the race for political ad dollars.
How much is Possible’s future in Michael Kassan’s hands?
April 22, 2024 • 3 min read
Some people in the know at Possible said they see the conference taking a bite out of Cannes’ attendance, most acutely by U.S.-based marketers who could save money by staying on this side of the Atlantic.