Mining for Gold in Online Video
Digiday Video Conference
- Kristin Kovacich
- 08.14.2011
PUBLISHERS
310
310
Pitchfork Opts Out of the Pageview Rat Race
Jack Marshall 05.17.2013
The music publisher preaches quality over quantity and engagement over eyeballs. “Our goal is to be the best music magazine in the world, not the biggest.”
PUBLISHERS
93
93
The Price of Original Content
Brian Morrissey 05.17.2013
When the name of the game in publishing is volume, shortcuts are the norm.
PUBLISHERS
1268
1268
30 Signs You’ve Been in Ad Sales Too Long
Brian Morrissey 05.17.2013
You think it’s totally normal to cater lunch for 20 24-year-olds who don’t really care about you and 29 other signs to look out for.
PLATFORMS
139
139
Reddit’s Pitch to Advertisers
Brian Morrissey 05.17.2013
The social news site makes its case to advertisers that it’s a great place for marketing.
BRANDS
59
59
Buyers Need to Help Clean Up Ad Tech
Walter Knapp 05.17.2013
Ad tech is rife with shady practices. It’s the ad buyers that can make a real difference. argues Federated Media’s Walter Knapp.
AGENCIES
56
56
What Are the Biggest Innovations Right Now in Digital Media?
Haniya Rae 05.17.2013
Razorfish’s Ray Valez, Havas’ John Winsor, Mail Online’s Sean O’Neal and Nissan’s Erich Marx on mobile, social and the Internet of things.
PUBLISHERS
156
156
Why Hearst Wants in on Google Glass
Josh Sternberg 05.17.2013
Elle is among the first publishers to build for the new wearable computer.
BRANDS
80
80
Youtube Bets Videos Can Sell
Giselle Abramovich 05.17.2013
The video giant has a new tool that lets marketers sell products featured in their videos.