Social Data Shows Most Want Giants to Win

Looks like most people want the New York Giants to win this weekend, according to  pre-game Super Bowl data from Clearspring.

Using search, share and click data Clearspring also found that Honda and Priceline (which isn’t an official Super Bowl advertiser) have both done incredibly well with spreading brand awareness and awareness of theirs ads.

Conversely, it looks like Volkswagen launched its ad too early this year and didn’t get the same consumer attention as Honda and Priceline.

Check out the map and graphs below.

Clearspring will also be live-tweeting on game day at @AddThis.



https://digiday.com/?p=6391

More in Media

How The New York Times is using visuals to boost podcast discovery and grow listenership

To grow podcast listenership and help people discover new shows, The New York Times is experimenting with visuals on platforms like YouTube and its own audio app this year.

Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

“[Advertisers] already pay data providers for data. So why not pay the publisher?”

Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit

In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.