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Google’s Data Exchange Play
Data is the fuel of the targeted advertising world. Google’s move to create its own data exchange is another step in its ambition to create an end-to-end system for targeted display advertising.
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Intermediary Ad-Buying on the Rise
A sponsored survey done by Digiday in in collaboration with Google for DPAC reveals that more than double the number of ad buyers who buy directly from publishers will be stepping up their buying from intermediary platforms this year.
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Short Takes
Google Street View gets a slap of the hand in France, Do Not Track marches ahead, Netflix mines viewing data in series bid, and more.
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Short Takes
Why Reid Hoffman is into data; Google’s even gathering data in Kenya; Facebook likes are more profitable than tweets; and more.
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Google’s Algorithm Change Won’t Save Publishers
The battle against content farms distracts from a more troubling problem: the online ad system remains rigged against those churning out quality, high-cost content.
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Survey: Growing Majority of Marketers Use Mobile
Mobile marketing grows in adoption by marketers and profitability for publishers, says a joint survey by DIGIDAY and Jumptap.
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Google’s Plan for Display Ads
Google is quietly laying out how it thinks the banner-ad business will change, with it playing a catalyzing force.
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Google Cracks the Whip: How to Protect Your Page Rank
Major brands with vast IT departments and top digital agencies on the payroll, like Overstock.com, Forbes.com and J.C. Penny, still sometimes suffer Google’s wrath when it comes to alleged page rank shenanigans. The following are three ways to protect your pagerank without giving up your autonomy and marketing strategy. At the end of the article, we’ve included a link to the Web Analytics Association’s latest guide to SEM, a great resource for forming thoughtful strategy.
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Why Google Bet on Social Search
The King of Search is re-crafting its search engine to include more socially driven results. The move is a tacit admission by Google that its famed search algorithm isn’t perfect.
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The Problem with Platforms
There was a rude awakening last week for some in the new digital world. When it comes to platforms, there are owners and there are renters. The lesson in both cases: beware of building on borrowed ground.
