DIGIDAY+ MEMBER EXCLUSIVES
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
Research Briefing: Facebook loses favor with publishers, brands and agencies
Media
WTF is Section 230?
Amid growing concern about the risks of social media, the 1990s law has come under more scrutiny and reached the highest courts.
Media Briefing: Publishers use proprietary research to pitch prospective advertisers
Publishers are investing in their research and insights offerings, hoping the data will sweeten the advertising deal.
European Parliament passes landmark AI legislation with AI Act vote
After three years and 800 amendments, the regulations creates new guardrails for AI systems and various AI tools.
Marketing
Research Briefing: Facebook loses favor with publishers, brands and agencies
In this week’s Digiday+ Research Briefing, we examine how social platforms Facebook and TikTok are faring, as Facebook removes its News tab and TikTok faces a potential ban in the U.S. (again), and how podcast networks are planning to use AI to translate shows, as seen in recent data from Digiday+ Research.
TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
U.S. lawmakers moved a step closer to banning the app after a vote on Wednesday in the House of Representatives. If ratified, the bill would make it illegal to distribute or host TikTok in the U.S.
Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign
A month after Snapchat launched its global riposte to social media with the strapline “Less likes, more Snapchat”, marketers have been left none the wiser as to whether this is going to ladder up into something for its ads business.
This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.
Future of TV
Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market
This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market.
Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business.
Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month
This week’s Future of TV Briefing looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers.
Media Buying
Competition advocates urge further Privacy Sandbox delays
The conundrum between privacy-compliance and competition continues.
National CineMedia to offer guarantees on business outcomes this upfront
The leading cinema advertising chain not only is offering business outcome guarantees but is also rolling out access through programmatic means in its upfront offerings.
Criteo is exploring a services layer for Privacy Sandbox
It seeks to tap open web legacy to bridge third parties’ knowledge gaps as Google sticks to its cookieless deadline.
Podcasts
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
My Code’s CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing
Research
Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
Research Briefing: The end of third-party cookies could be a win for ad tech vendors
The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.
Many employers estimate the total cost to hire a new employee can be three to four times the position’s salary.
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Member ExclusiveGlossy+ Research: The New E-commerce Playbook
In collaboration with the packaging waste solutions non-profit Pact Collective, as of Monday, Ulta Beauty has rolled out an expansion of its in-store take-back initiative to its more than 1,350 U.S. stores. The company and Pact first piloted the program, dubbed Beauty Drop-Off, in 2023. At the time, take-back services were introduced in 90 of its stores.
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TechnologyWhat to expect at Shoptalk 2024
During boom times, the philosophy of many brands has been to offer people the luxury of choice. But having a broad range of assortment, especially without the demand to back it up, can hurt brands’ profitability and complicate their supply chain operations.