DIGIDAY+ MEMBER EXCLUSIVES
Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies
SktechDeck, Markacy and Futureman are now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to tap
OpenAI's ads program matures
Media
Paywall violation ‘eviscerates’ fair use defense: What OpenAI-NYT twist means for publishers
For publishers, the newly unsealed material doesn’t just bolster their legal case; it validates years of frustration over how their work has been treated.
Walmart adds marketplace data, deeper AI features to Scintilla insights platform
The upgrade includes access to marketplace data, customizable dashboards, custom alerts, a deeper version of its Marty agent and a closer link with the Scintilla data platform.
How women athletes are betting on the creator playbook
Women athletes are increasingly leaning on content creation to build their brand, grow their sports’ fandom, and help close salary gaps.
Marketing
The case for and against retail media networks as brand-building channels
Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.
Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences
The next line in a creator’s pitch: I got cited
Should brands swerve, or steer as F1’s U.S. viewership adapts to new coverage?
Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?
Future of TV
Future of TV Briefing: Every major streaming subscription price increase since 2019
This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.
Future of TV Briefing: Where have all the cord-cutters gone?
This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV.
Future of TV Briefing: How strong are the fundamentals of the creator economy, really?
This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.
Media Buying
Can adland realistically reduce its reliance on Google’s vertically integrated ad stack?
The court has ordered Google to open up its ad tech stack, but can interoperability alone can loosen its grip on the market.
Who wins and loses from the remedies to Google’s ad tech monopoly
Google avoided a breakup. Here’s who actually benefits from what it got instead.
Google’s ad tech remedies decoded: what changes, what doesn’t and what will take years
Google proposed restraint. The DOJ proposed surgery. The judge decided compliance.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Why the CMO’s next chapter is becoming a true business leader again
CMOs became stewards of activity rather than owners of outcomes, reshaping how the position was perceived at the highest levels of the organization.
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora. If you can’t beat them, Sephora is now testing what it looks like to join them.
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora. If you can’t beat them, Sephora is now testing what it looks like to join them.
This year, dog food brand Spot & Tango is funneling $3.5 million into top-of-funnel marketing, an effort that spans from out-of-home ads to connected TV to events. It’s a notable shift from last year, when the brand spent effectively $0 on top-of-funnel marketing.
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Member ExclusiveBrands Briefing: Are hotels the new brand showrooms?
This year, dog food brand Spot & Tango is funneling $3.5 million into top-of-funnel marketing, an effort that spans from out-of-home ads to connected TV to events. It’s a notable shift from last year, when the brand spent effectively $0 on top-of-funnel marketing.