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Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies
Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads.
DIGIDAY @ ADVERTISING WEEK
Media
‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook
Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.
How political creators are juggling platforms to find the three Rs: reach, revenue and rules
Political and news creators are relied on now more than ever, but what platforms are working for them? Which ones aren’t?
People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
Marketing
Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns
As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.
Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign
Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.
Google search loses its free pass with buyers
Google search was the line item buyers never questioned. That’s changing.
Future of TV
Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Media Buying
Ad Tech Briefing: Google’s AI-reckoning
Google’s Q3 earnings reveal AI Mode’s impact on search advertising growth, plus ongoing diminishing returns from ad tech.
Agency execs call for retail media to be holistically considered beyond the lower funnel
At DMBS, agency leaders explained why retail media offers new opportunities to harness closed-loop measurement in a way that benefits both upper- and lower-funnel marketing efforts.
Can ad tech’s server-side shift save it from Apple and Google?
Digiday’s executive editor of news Seb Joseph and senior ad tech reporter Ronan Shields joined the Digiday Podcast to hash out ad tech’s Game of Thrones amid the server-side shift.
Annual research reports
Podcasts
Research
Since 2024, Depop has tripled the number of college campuses where it has a presence through its Campus Manager program to over 300. This fall, the company has already received 7,000 applicants for its 600 openings for student ambassadors, which Depop calls Campus Managers. To support the program’s expansion, Depop is planning over 2,000 campus events over the next 12 weeks.
Since 2024, Depop has tripled the number of college campuses where it has a presence through its Campus Manager program to over 300. This fall, the company has already received 7,000 applicants for its 600 openings for student ambassadors, which Depop calls Campus Managers. To support the program’s expansion, Depop is planning over 2,000 campus events over the next 12 weeks.
Foot Locker’s seasonal campaign, called “Joy to the Sole,” is indicative of the company’s new marketing direction as it looks to spur growth.
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OperationsHigh-protein holiday treats are here
Foot Locker’s seasonal campaign, called “Joy to the Sole,” is indicative of the company’s new marketing direction as it looks to spur growth.