Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Case for and against – sticking with a Publicis-owned LiveRamp
Now that Publicis has closed its acquisition of LiveRamp, marketers have a decision to make.
DIGIDAY @ ADVERTISING WEEK
Media
People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.
Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.
Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers.
Marketing
Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months
Customers who use Alexa for Shopping are spending 50% more than those who don’t.
Amid growing tension over workplace AI, agencies have a window to reimagine staffing
AI agents are becoming common among agencies, but most companies haven’t grasped their potential to reshape teams.
From Celsius to Maybelline, more brands are lining up for the NYC Marathon’s 50th anniversary
The brands showing up at the annual race represent a more diverse cross-section of retail than ever before.
Future of TV
Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Media Buying
Apple’s Safari block hands WPP a fresh case for InfoSum
Apple’s crackdown on the tricks advertisers use to track the same person across different sites and devices keeps tearing through large parts of the ad industry.
Amazon’s Ads nears $20 billion in Q3 as it bets on agentic AI to fuel further growth
Amazon Ads Agent promises simpler buying, but raises transparency questions A
Apple’s Safari crackdown pushes ad tech toward server-side solutions, but doubts remain
Parties rally behind IAB Tech Lab’s Trusted Server Framework following Apple’s latest tracking restrictions, although questions remain.
Annual research reports
Podcasts
Research
For the Wellness Briefing, Glossy interviewed Anna Pione, partner at McKinsey and co-author of a new wellness report out this week, about what’s driving the $2.7 trillion wellness industry today. Additionally, Ulta Beauty partners with Whoop, Kimberly-Clark acquires Kenvue for $48 billion, and the wellness activations that won the NYC marathon.
For the Wellness Briefing, Glossy interviewed Anna Pione, partner at McKinsey and co-author of a new wellness report out this week, about what’s driving the $2.7 trillion wellness industry today. Additionally, Ulta Beauty partners with Whoop, Kimberly-Clark acquires Kenvue for $48 billion, and the wellness activations that won the NYC marathon.
Stitch Fix is going narrow and deep with its private brands, a strategy it says is contributing to revenue growth.
Stitch Fix is going narrow and deep with its private brands, a strategy it says is contributing to revenue growth.