Secure your place at the Digiday Publishing Summit in Vail, March 23-25
DIGIDAY+ MEMBER EXCLUSIVES
Rising demand for principal media buying underpins WPP’s turnaround plan
The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.
Media
WTF is a creator capital market?
What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?
Media Briefing: Publishers explore selling AI visibility know-how to brands
Publishers are seeing an opportunity to sell their AI citation playbooks as a product to brand clients, to monetize their GEO insights.
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.
Marketing
As it ramps up push to fund AI bets, Meta makes a new play for agencies
Even in the age of Advantage+, Meta needs agencies.
Zero-click reality is rewriting the rules of search for brands
Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.
Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights
Walmart Connect is scaling quickly, with AI investments and the Vizio acquisition shaping its push to rival Amazon’s ad business.
Future of TV
Future of TV Briefing: WTF is server-guided ad insertion?
This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.
Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
Media Buying
The numbers behind the WPP whistleblower case tell a story of their own
Here’s what the data actually shows, broken down by what it refers to.
Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax
Filings in a recent court case detail how one of the biggest spenders in media spends with industry middlemen.
The fight over principal media has moved on but advertisers are still catching up
What advertisers are only now learning about where their money goes.
Annual research reports
Podcasts
Research
Despite opting out of every possible AI feature Meta offers, one fashion brand found that Meta had started to use AI to alter 5% of the ads that a given advertiser puts out on the platform.
Despite opting out of every possible AI feature Meta offers, one fashion brand found that Meta had started to use AI to alter 5% of the ads that a given advertiser puts out on the platform.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.