Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

Ad Tech Briefing: Containerization moves from concept to competition

Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Dhar Mann is going to Tribeca X to prove CTV can do TV’s job — and that creators belong in the conversation

Hyper-engaged audiences, lightning-fast production, and a finger on the cultural pulse has made CTV partnerships with creators like Dhar Mann very enticing for brands.

Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform

Publishers are starting to make meaningful AI licensing deals via Snowflake’s RAG pipe, with some securing several six-figure deals with financial institutions.

Vox Media CRO Geoff Schiller joins Screenvision as CEO

Vox Media CRO Geoff Schiller will become CEO of cinema ad firm Screenvision, setting sights on Gen Z and a strong pipeline of movies.

As feeds become entertainment hubs, marketers rethink social’s role

As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.

How Olly is updating its product detail pages for the AI era

As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.

In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second

Read on to learn more about the factors driving that shift, in graphic detail.

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

Universal Ads continues to build out its targeting and tracking feature set, but needs to meet small and mid sized advertisers’ need for performance.

Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides

The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Inside the great digital media reckoning

Can retail media networks survive the shift to agentic commerce?

Why Duluth trusts AI agents with bidding, but not brand storytelling

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Media Buying Briefing: What buyers expect out of this year’s upfront marketplace

Although no deals have been cut yet, outcomes will be a major factor in this year’s negotiations, while complicating factors include measurement and flexibility.

With sports fragmentation, following the fans is crucial

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why advertising inventory during live sports commands a premium.  […]