Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
DIGIDAY+ MEMBER EXCLUSIVES
‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads
Roundel’s svp Matt Drzewicki talked about what they expect from the pilot.
Media
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.
Overheard at the Digiday AI Marketing Strategies event
Marketers, brands, and tech companies chat in-person at Digiday’s AI Marketing Strategies event about internal friction, how best to use AI tools, and more.
Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search
This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.
Marketing
How Boll & Branch leverages AI for operational and creative tasks
Boll & Branch first and foremost uses AI to manage workflows across teams.
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
Future of TV
Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.
Media Buying
Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce
Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.
Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
New ad verification and measurement techniques will have to turnover the ‘i just don’t want to get fired’ mindset.
‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too.
Annual research reports
Podcasts
Research
Function Health, the 4-year-old health platform co-founded by longevity expert Mark Hyman, M.D., joined the growing cohort of Erewhon partners today with the launch of a limited-edition bottled smoothie sold in Erewhon stores. The marketing initiative was designed to drive awareness to nutritional deficiencies discovered from the lab tests of Function’s 500,000 telehealth users.
Function Health, the 4-year-old health platform co-founded by longevity expert Mark Hyman, M.D., joined the growing cohort of Erewhon partners today with the launch of a limited-edition bottled smoothie sold in Erewhon stores. The marketing initiative was designed to drive awareness to nutritional deficiencies discovered from the lab tests of Function’s 500,000 telehealth users.
Investors and analysts expect smaller yet more frequent M&A deals this year. Like last year, beauty, wellness, and better-for-you food and beverage brands are top of mind.
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TechnologyThe end cap is about to change forever
Investors and analysts expect smaller yet more frequent M&A deals this year. Like last year, beauty, wellness, and better-for-you food and beverage brands are top of mind.