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MrBeast’s creator platform signals a more programmatic creator economy
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Special Projects
Digiday+ Research
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Marketing
Marketing on Platforms
‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now
May 6, 2026
Marketing on Platforms
OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding
May 5, 2026
The Creator Economy
Some micro influencers find promising security in brand ownership over sponsorships
May 5, 2026
Marketing on Platforms
TikTok recreates its ads for billboards through Vistar partnership
May 4, 2026
Marketing on Platforms
OpenAI starts laying foundations for ChatGPT ads in EU
May 1, 2026
The Creator Economy
Baller League’s creator strategy: reach is not the same as fandom
May 1, 2026
Zero-click Future
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
May 1, 2026
Marketing on Platforms
X upgrades its ad platform in long overdue overhaul
April 30, 2026
Digiday @ Possible
Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural
April 30, 2026
Marketing on Platforms
Meta opens its ad ecosystem to third-party AI tools
April 29, 2026
Digiday @ Possible
The promise and threat of AI, as understood through the eyes of Possible
April 29, 2026
Beyond Ads
‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever
April 29, 2026
Strategizing for the Future
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
April 28, 2026
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